Case Study: Pedigree Australia drives user-generated content for Dog Selfie with Taggbox

Pedigree Australia boosts Dog Selfie engagement with Taggbox hashtag UGC

Pedigree Australia sought to raise awareness for pet dental health during National Pet Dental Health Month with its Dog Selfie app campaign. Their challenge was to engage a larger audience and develop a social hub for their website to display user-generated content from the campaign. They partnered with the vendor Taggbox, utilizing its UGC platform.

Taggbox implemented a solution by creating a social hub that aggregated and displayed a live feed of user-generated photos from social media using the campaign hashtag #HOLLYWODselfie. This increased user enthusiasm and participation. The solution provided by Taggbox helped to connect online and offline users, and the brand achieved raised SEO reach, better conversions, and an improved ROI.

Pedigree Australia