Case Study: Mortal Kombat 11 drives user engagement with Taggbox

Mortal Kombat 11 - Customer Case Study

Warner Bros Interactive Entertainment faced the challenge of driving user engagement for the relaunch of its Mortal Kombat 11 game and its #MKKOLLECTIVE campaign. They needed a UGC platform that could bridge the gap between their digital presence and their real-world fan community, maximizing participation and showcasing content from their enthusiastic player base. To solve this, they turned to the vendor Taggbox.

Taggbox provided a solution by implementing two social media walls on the Mortal Kombat website. One wall on the #MKKOLLECTIVE page displayed user-generated content from Instagram and Twitter, which encouraged fans to share their creations. Another wall on the Community page aggregated feeds from YouTube, Facebook, Twitter, and Instagram to share branded content and game updates. Using Taggbox’s platform drove significant user engagement, successfully creating a dedicated hub for the community and showcasing fan talent.

Mortal Kombat 11