Case Study: Etihad Arena boosts visitor engagement with Taggbox Social Wall

Etihad Arena drives 84,140 social interactions with Taggbox

Etihad Arena, the largest indoor multi-purpose venue in the Middle East, sought to increase guest engagement and encourage more social media activity during its events. To achieve this, they partnered with vendor Taggbox to implement its Taggbox Display Social Wall service.

The solution curated and displayed user-generated social content from event-specific hashtags on large LCD screens and pillar wraps throughout the venue. This strategy from Taggbox successfully generated 84,140 social media interactions and collected 1,054 pieces of user-generated content in just two days, significantly amplifying audience engagement and social media presence for the event.

Etihad Arena