Case Study: All India Management Association boosts audience engagement with Taggbox Social Walls

AIMA engages 1,50,000 virtual attendees and 400 in-person delegates with Taggbox

The All India Management Association (AIMA) needed to boost audience engagement and showcase real-time updates for its flagship hybrid National Leadership Conclave. With a majority of attendees participating virtually, AIMA's challenge was to foster interaction and keep both in-person and online audiences hooked. To achieve this, they turned to Taggbox and implemented its Social Walls solution.

Using Taggbox's Social Wall, AIMA instantly featured social media posts mentioning the event, which accelerated interactions and garnered greater audience participation. The solution provided detailed analytics to derive measurable results on engagement and highlighted the contributions of sponsors and speakers. The event was attended by over 150,000 virtual attendees and 400 in-person delegates, and the social wall successfully helped maximize live updates and social sharing.

All India Management Association (aima)