Case Study: Variety boosts fan engagement with Tagboard

Variety boosts fan engagement 23% with Tagboard

The customer, Variety, sought to create a seamless workflow to boost fan engagement for their Hitmakers celebration. Their challenge was to allow superfans to send messages to celebrities on the red carpet and display those messages on screen during the event. They partnered with the vendor Tagboard to utilize its social media aggregation platform.

Tagboard's solution enabled Variety to post a call to action on Twitter. A producer then used Tagboard to source top fan replies in real-time and immediately feature them on display screens at the event. This use of Tagboard's cloud production technology resulted in a 23% year-over-year increase in social posts using the event hashtag, which Variety attributed to the platform's intuitive functionality and its role in driving fan interest.

Variety