Case Study: Sinclair Broadcast Group engages viewers across every screen with Tagboard

Sinclair Broadcast Group drives 20,000+ poll votes a day with Tagboard

Sinclair Broadcast Group, a major television broadcaster, faced the challenge of optimizing its multi-channel experience to engage viewers beyond traditional linear news broadcasts. Their goal was to create interactive and seamless programming accessible at all times of the day. To meet this challenge, they partnered with vendor Tagboard.

Tagboard implemented a solution featuring daily interactive polls, QR code generation to drive traffic from broadcast to digital, and real-time curation of social content for breaking news. The results were highly successful, with polls routinely receiving over 20,000 votes and stations efficiently featuring an average of 3,000 social posts monthly. Tagboard enabled Sinclair to save significant production time while building an efficient, interactive ecosystem for their audience.

Sinclair Broadcast Group