Case Study: Philadelphia Eagles elevate fan engagement with Tagboard

Philadelphia Eagles engage 70,000 fans with Tagboard

The Philadelphia Eagles sought to enhance the interactive experience for their massive fanbase, both in-stadium and on social media. They wanted to move beyond a traditional broadcast approach to create a more engaging, two-way conversation with fans during games. To achieve this, they partnered with vendor Tagboard and its platform for curating and displaying live social content.

Tagboard provided a solution that allowed the Eagles' production team to seamlessly integrate live Instagram and Twitter posts onto the stadium's video boards. This enabled fans to participate in the moment and see their content amplified. The results were a more dynamic fan experience and highly successful social campaigns. The team created five to six popular game day elements with minimal preparation time. Tagboard also facilitated new sponsored content activations, bringing life to what was previously just static branding.

Philadelphia Eagles