Case Study: News 12 Networks boosts audience engagement and website traffic with Tagboard interactive broadcasts

News 12 Networks drives 10–25% of website traffic with Tagboard

News 12 Networks, a local news broadcaster, sought to grow audience loyalty and engagement by moving beyond a linear-only broadcast model. They aimed to leverage their main television platform to drive traffic to their digital properties. To achieve this multi-platform storytelling strategy, they partnered with vendor Tagboard to utilize its interactive technology.

Tagboard's solution provided the tools for real-time social media integration, daily interactive polls, and QR codes that were displayed on-air. This allowed viewers to easily engage with content and be directed to News 12's digital channels. The results were significant: QR codes now drive between 10 to 25% of overall website traffic, and the daily interactive poll became the number one visited page on their New Jersey website. This successful initiative, powered by Tagboard, won first place in the Local Media Association Innovation Awards for best product initiative.

News 12 Networks