Case Study: Minnesota Vikings transform their broadcast into an interactive fan experience with Tagboard

Minnesota Vikings transform their broadcast into an interactive conversation with Tagboard for #Minnesocial 2018

The Minnesota Vikings faced the challenge of generating interest and viewership for their low-stakes fourth NFL preseason game, which traditionally attracts a much smaller audience. To combat this, they partnered with vendor Tagboard to transform their broadcast into a socially-driven, interactive experience for their fans.

Using Tagboard's platform, the Vikings integrated a live social media ticker and a global conversation heatmap into their broadcast. This solution allowed them to field live fan questions for their commentators and general manager and showcase user-generated content, making viewers feel like part of the show. The result was a highly engaging, two-way conversation that successfully enticed fans to tune in and increased the overall entertainment value of the broadcast.

Minnesota Vikings