Case Study: Florida Panthers boost fan engagement and sponsorship revenue with Tagboard

Florida Panthers drive 20X more interactive graphics with Tagboard

The Florida Panthers faced the challenge of turning pregame downtime into an engaging, interactive experience for fans at their arena. To move beyond passive content like static graphics and sponsor slides, the team partnered with vendor Tagboard and its interactive graphics system.

Tagboard's solution transformed the pregame into a dynamic fan-first show featuring prediction polls, fashion fit checks, and live stats. This resulted in massive engagement, including 4.5 scans per second during polls and a 20X increase in interactive graphics used. The platform also created new sponsored inventory, directly driving revenue, and provided real-time insights to optimize the experience.

Florida Panthers