Case Study: Detroit Lions drive fan engagement and partner visibility with Tagboard

Detroit Lions drive 54K views and 3M partner impressions with Tagboard

The Detroit Lions sought to create an immersive virtual experience around the 2021 NFL Draft to grow their audience, drive meaningful fan engagement, and provide valuable visibility for corporate partners. They faced the challenge of producing this high-quality programming with a small staff. To accomplish this, they partnered with Tagboard and leveraged its cloud-based production suite.

Using Tagboard's cloud-based graphics engine, the Lions produced interactive livestreams featuring polls, social content, and integrated partner logos. This solution resulted in over 54,000 total views with high average watch times and 3 million impressions for a presenting partner, a 76% increase from the prior year. Tagboard enabled the small crew to efficiently create highly engaging shows that drove significant fan participation and value for partners.

Detroit Lions