Case Study: College Football Playoff boosts fan engagement and championship storytelling with Tagboard

College Football Playoff drives 9.3 billion digital impressions with Tagboard

The College Football Playoff (CFP) partnered with Tagboard to elevate its social media presence and create a more engaging, connected experience for fans across its championship weekend events and the national championship game itself.

Using Tagboard's social storytelling and display technology, the CFP integrated live social content into fan events, media day, and the in-stadium presentation. This solution created a dynamic, two-way conversation with attendees. The campaigns generated over 9.3 billion digital impressions and drove more than half a million organic posts, creating significant spikes in social activity and deeper fan engagement.

College Football Playoff