Case Study: Cleveland Cavaliers double draft night viewership with Tagboard

Cleveland Cavaliers double views 100% with Tagboard

The Cleveland Cavaliers faced the challenge of engaging fans and building excitement for the 2020 NBA Draft virtually, after moving away from an in-person event. Their goals were to grow their digital audience, drive value for partners, and create a reusable content library. To accomplish this, they partnered with vendor Tagboard and leveraged their product, Tagboard Producer.

Tagboard's solution enabled the Cavaliers to produce a highly interactive virtual show. Using Tagboard Producer's cloud-based graphics system, they seamlessly integrated live fan commentary, social content, and contest giveaways into the broadcast. This resulted in a 100% increase in total views, a 101% increase in unique viewers, and a 300% rise in hashtag usage, providing strong value for sponsors and exceeding all of the team's goals.

Cleveland Cavaliers