Case Study: Carolina Hurricanes drive 14.3M social impressions with Tagboard

Carolina Hurricanes drive 14.3M social impressions with Tagboard

The Carolina Hurricanes faced the challenge of maintaining fan engagement and generating sponsor revenue during the 2020 NHL playoffs, which were held without fans in the arena. To unite their fanbase virtually, they partnered with vendor Tagboard to launch the #LoudestHouses digital campaign.

Using Tagboard, the Hurricanes created a landing page to curate a feed of fan-generated content and promoted the campaign with an emotionally impactful video. The solution successfully generated over 1.6K unique social posts, 14.3M potential impressions, and 11K engagements, while also integrating their sponsor and repurposing content for their social channels.

Carolina Hurricanes