Case Study: Sign Outlet Store boosts online sales with Tag Marketing

Sign Outlet Store - Customer Case Study

Sign Outlet Store, a national B2B wholesaler, struggled to grow online in a highly competitive market. Customers were having trouble finding products, reorders were cumbersome, the website experience was difficult to use, and the business needed to reduce phone calls to staff while building a stronger local presence around Chicago and Lisle.

Tag Marketing fixed the website and UX, improved on-site search and product metadata, added a reorder button, built a reward points system for online users, and shifted marketing toward higher-margin items while better reflecting the catalog online. As a result, Sign Outlet Store increased online sales from $10k/year to $100k/month, achieved a $25:1 ROI, and saw a 21% year-over-year improvement in conversion rate, plus a 10% lift in transactions and 6% increase in average order value.

Sign Outlet Store