Case Study: HMF Group achieves error-free, faster crane quoting and simplified sales with Tacton CPQ

HMF Cranes simplifies complex machinery sales with Tacton CPQ

HMF Group, a Denmark‑based manufacturer of truck‑mounted cranes with more than 500 employees and sales in 35 countries, faced a complex sales challenge: highly configurable cranes with many interdependent options made quoting error‑prone and slow, and onboarding distributors and new salespeople was time‑consuming.

To solve this, HMF implemented Tacton CPQ with partner cpq.se in 2022, providing distributors and sales teams with an intuitive configuration and quoting tool. The result: every quote is now valid, quoting is faster (no more ERP/Excel work), distributor communication and mobile quoting improved, onboarding is quicker, pricing stays current, and overall confidence and sales efficiency have increased.

HMF Group

Alicia Vivier Brockhoff

Product Manager