Case Study: Durst achieves rapid, error-free quoting and improved margin control with Tacton CPQ

Enhancing Sales Accuracy and Speed with Tacton CPQ

Durst, a global leader in digital printing systems and software, needed to simplify a complex sales process hampered by Excel-based quoting. Sales teams and distributors faced long cycles, configuration errors, renegotiations and slow, email-driven discount approvals—reducing speed-to-sale and harming customer trust.

By implementing Tacton CPQ integrated with Microsoft Dynamics CRM, Durst centralized product configuration, automated pricing and margin checks, and streamlined personalized quoting. The result: price calculations that once took hours now run in seconds, thousands of accurate quotes are generated monthly, orders are error-free, pricing is transparent and profitable, and sales ramp-up and distributor interactions have significantly improved.

Durst

Matthias Summerer

CPQ Owner