Case Study: Bromma optimizes product management and reduces lead times with Tacton CPQ

Bromma streamlines all sales through Tacton CPQ by 2018

Bromma, a company in the container handling industry, faced challenges managing its complex and highly customizable product portfolio. Their manual sales processes and legacy systems lacked agility, making it difficult to optimize pricing and margins. To address this, they turned to vendor Tacton for a Configure, Price, Quote (CPQ) solution.

Tacton implemented its CPQ system, which was later integrated with Salesforce and Google Cloud analytics. This solution provided Bromma with real-time data for advanced analysis and data-driven decision-making. The results included a fully streamlined sales process, optimized product management, and improved supplier relationships through better demand forecasting, which reduced lead times for customers.

Bromma