Case Study: Avant Tecno achieves global sales consistency with Tacton CPQ

Avant Tecno unifies 1,000+ dealers in 3–4 months with Tacton

Avant Tecno, a Finnish manufacturer of compact loaders, faced the challenge of scaling its global sales operations across over 1,000 dealers. Their manual, spreadsheet-based quoting process led to inconsistent configurations, a lack of visibility into dealer activities, and an inability to systematically promote new product options across multiple countries and languages. To address this, they turned to vendor Tacton for a Configure, Price, Quote (CPQ) solution.

By implementing Tacton CPQ, Avant Tecno replaced its fragmented process with a centralized platform. The solution provided a single source of truth, ensuring right-first-time configurations and giving the company real-time visibility into how dealers sell and configure products. This enabled Avant Tecno to standardize dealer engagement globally, capture vital market data for strategic decision-making, and roll out the system across multiple countries in just a few months, achieving faster time to value and stronger dealer buy-in.

Avant Tecno