Case Study: Kramp (European agricultural parts supplier) achieves faster MTO delivery, 35% customer growth and lower costs with Tacton CPQ

Kramp - Customer Case Study

Kramp, a leading European agricultural-parts wholesaler founded in 1951 (3,200 employees, branches in 24 countries, ~40,000 customers and 500,000 products), moved heavily into eCommerce but faced scaling challenges with Make-To-Order (MTO) parts. Dependence on engineering for design validation, pricing and the knowledge gap between customers, sales and product experts limited growth and slowed fulfillment.

Kramp implemented Tacton CPQ and SolidWorks design automation with a new product-modeling approach so customers can configure MTO/ATO items in the webshop; validated 2D/3D drawings and pricing reach manufacturing within 10 minutes. The change enabled 24/7 ordering, cut operational costs by removing manual order handling, lowered stock levels, virtually eliminated order errors, and drove a 35% increase in new customers and a 40% rise in hydraulic cylinder order lines.

Kramp

Marcel Walvoort

Manager Product Configurator