Case Study: Carters Store achieves rapid, accurate store revenue forecasts and smarter site selection with Tactician Corporation's Predictive Sales Model

Deploying a Retail Predictive Sales Model

Carters Store, a U.S. retailer, faced increasing difficulty predicting performance of new and existing stores and needed a reliable way to estimate revenue opportunity and avoid cannibalization. They engaged Tactician Corporation to provide a Predictive Sales Model delivered via the Tactician Online system for use by real estate personnel in the field.

Tactician Corporation implemented a regression-based predictive sales model in Tactician Online that produces revenue estimates in minutes and supports hundreds of site assessments annually; a sample site (Aberdeen) showed an estimated sales potential of $271,229 with detailed trade-area metrics. The solution quantified key drivers (car park accessibility, location type, center rating), enabled data-driven actions (keep open, close, relocate, renovate), and improved site-selection and portfolio decisions for Carters Store.

Carters Store