Case Study: Xifin boosts sales and marketing efficiency with Tactical TeleSolutions lead generation and appointment setting

Xifin boosts sales efficiency with Tactical TeleSolutions and 30+ years of billing expertise

Xifin, a provider of revenue cycle management SaaS solutions for diagnostic service providers, faced the challenge of targeting a prospect universe not well-covered by traditional marketing lists. This required extensive research and cold calling. To optimize their sales force's time, they needed a partner, Tactical TeleSolutions, to handle discovery calling, prospect qualification, and appointment setting while integrating seamlessly with their sales process and CRM tools.

Tactical TeleSolutions implemented a phone-based lead generation and qualification program. The solution generated qualified leads and event registrants, increasing the effectiveness of Xifin's sales and marketing campaigns. The vendor provided transparency, including access to recorded prospect conversations, which enabled Xifin to refine its messaging and understand customer interactions better.

Xifin