Case Study: Standard BioTools boosts sales and event engagement with Tactical TeleSolutions lead generation and registration services

Standard BioTools boosts lead generation across North America and Europe with Tactical TeleSolutions

Standard BioTools, a company providing microfluidic systems for gene expression and genotyping, faced the challenge of finding a partner to generate leads and event registrations for its complex products. They needed representatives who could speak intelligently to scientists and administrators in English, French, and German, acting as a transparent extension of their own team. They engaged Tactical TeleSolutions for its lead generation, appointment setting, and event registration services.

Tactical TeleSolutions implemented programs calling into labs and research facilities across North America and Europe. Using highly educated, in-language speakers, TTS generated qualified sales leads and recruited attendees for scientific conferences. This solution increased the effectiveness of Standard BioTools' sales and marketing campaigns and provided the client with greater insight into its European marketplace.

Standard BioTools