Case Study: Unilever boosts Co-op promotion and range compliance with Tactical Solutions

Supporting Unilever’s compliance in Co-op

The customer Unilever sought to understand how to increase promotion and range compliance within Co-op stores. The vendor Tactical Solutions utilized its in-house Business Insight team and Syndicated Grocery Team service to address this challenge.

Tactical Solutions implemented a test-and-learn trial, selecting 100 Co-op stores for support and 20 as a control group. Their team conducted bi-weekly store visits to audit, fix, and educate, comparing results against the control stores. The trial demonstrated a 38.5% improvement in promotion compliance and a 1.5% increase in fixture availability, delivering an £8.12 return for every £1 spent. As a result, Tactical Solutions developed a predictive ROI model for Unilever and other brands.

Unilever