Case Study: Quorn achieves higher ROI and promotion compliance with Tactical Solutions' data-led hybrid grocery model

Quorn - Customer Case Study

Quorn, a food manufacturer operating in four distinct grocery categories, faced the challenge of improving its return on investment without increasing costs. They tasked their vendor, Tactical Solutions, with creating a new team model that would maintain a minimum of 80% store coverage while enhancing sales and preserving the expertise of their in-store teams.

Tactical Solutions used its data science capabilities to analyze multiple data sources and create a unique hybrid team model. This approach combined a scaled-back core team with extended syndicated and flex teams, allowing them to increase sales coverage by 10% at no extra cost. This data-led solution successfully increased Quorn's ROI from £5.48 to £6.52 and improved promotion compliance from 89% to 96%.

Quorn