Case Study: GU Puds maximises ROI and boosts Tesco compliance with Tactical Solutions

Gü Puds - Customer Case Study

The customer, Gü Puds, commissioned Tactical Solutions to audit the distribution and availability of its core product range in Tesco stores, but only in locations where Lost Sales Value (LSV) had been identified.

Tactical Solutions utilized its Business Insight team to create a prioritized call file targeting stores with the highest sales and LSV. Its syndicated team then used LSV scorecards in-store to rectify identified issues and capitalize on other opportunities. This data-driven approach significantly increased RSV by £14.5k, improved compliance by 9.5%, and delivered an overall campaign ROI of £10.63 for Gü Puds.

Gü Puds