Case Study: UTEP boosts social media conversions and ROAS with Tactica

UTEP boosts conversions by 45% with Tactica

UTEP was facing a challenge with low returns and poor conversion rates from its Facebook Ads campaigns, which were its main source of digital marketing revenue. Tactica partnered with the university to overhaul its social media marketing strategy and improve its ROI.

Tactica implemented a new strategy involving targeted, multimedia-rich content and extensive A/B testing on Facebook. They then diversified the campaigns to Instagram and Snapchat, using short, impactful videos. This approach led to a 45% increase in conversions between sessions and doubled the return rates across all social media platforms combined, achieving a ROAS well above 10x.

UTEP