Case Study: Terranova boosts Instagram growth and conversions with Tactica social media strategy

Terranova grows Instagram followers from 6.5K to over 20K with Tactica

Terranova, a prominent European fashion retailer, faced a significant challenge during the Covid-19 pandemic as store walk-ins drastically dropped. They sought expertise from Tactica to revitalize their social media presence, which suffered from a lack of an effective advertising strategy, low engagement rates, and difficulty capturing new followers.

Tactica implemented a comprehensive social media strategy focused primarily on Instagram, creating visually appealing content, running targeted ad campaigns, and forming influencer partnerships. This solution successfully rejuvenated Terranova's online image and significantly grew their Instagram followership from 6.5k to over 20k, while also meeting annual KPIs and boosting both online sales and in-store walk-ins.

Terranova