Case Study: Lejeune Justice drives support for the Camp Lejeune Justice Act with Tactica

Lejeune Justice drives the Camp Lejeune Justice Act to passage in 2022 with Tactica

Lejeune Justice, a coalition fighting for victims of water contamination at Camp Lejeune, faced the challenge of limited visibility and engagement for their campaign to pass the Camp Lejeune Justice Act. They struggled to reach target demographics and create resonant content through traditional marketing. To overcome this, they partnered with the vendor Tactica for a social media and digital marketing solution.

Tactica implemented a fully digital strategy using influencer marketing, targeted ads, geotargeting, and SEO to maximize cost-effective reach and engagement. The campaign created a robust digital presence, driving awareness among the public and key government figures. This effort contributed to the ultimate success of the campaign: the signing of the Camp Lejeune Justice Act (now the PACT Act) into law in September 2022, granting victims the right to seek legal redress.

Lejeune Justice