Case Study: International Business College Mitrovica doubles social media following and surpasses enrollment goals with Tactica

IBC-M doubles Facebook and Instagram following in 5 months with Tactica

International Business College Mitrovica (IBC-M) faced challenges in shifting from traditional marketing to an effective digital strategy, lacking the expertise to increase their brand exposure and compete for students on social media. They partnered with the vendor Tactica to develop a comprehensive social media service aimed at attracting new student enrollments.

Tactica implemented a strategy that included refreshing IBC-M's social profiles, creating targeted content, and executing a series of engaging online events. This approach doubled the college's Facebook and Instagram followership in five months and surpassed its enrollment goal, resulting in over 170 new students and marking IBC-M's most successful recruitment year.

IBC-M