Case Study: Visa streamlines B2B digital campaign management with Tacpoint

Visa streamlines B2B campaign management with Tacpoint

The customer, Visa, faced the challenge of building an enterprise B2B product experience to simplify the creation and management of digital campaigns for its partners, with a need for minimal onboarding and training efforts. The vendor, Tacpoint, was engaged to provide a solution involving product strategy, user research, and design.

Tacpoint implemented a solution focused on simplicity, intuitive interactions, and a clear visual interface. This included designing a system with a clear information hierarchy and new interface elements, such as info tiles inspired by mind maps, to transform descriptions into clear flow diagrams. The outcome was an end-to-end product experience that streamlined the management of comprehensive information, allowing users to quickly access relevant data and empowering different types of users with intuitive interaction patterns and built-in accessibility.

Visa