Case Study: 8x8 X Series creates standout brand recognition with Tacpoint

8×8 X Series launches new digital collateral with Tacpoint

The customer, 8x8, a cloud communication and collaboration platform, faced the challenge of launching its new X Series products during a branding update. They needed new marketing collateral that was both impactful and informative to break through the noise of a crowded market. To address this, they engaged the vendor, Tacpoint.

Tacpoint implemented a solution that included a high-impact microsite, presentations, and ebooks. They created bold, clear visuals with a purposeful hierarchy and integrated interactive elements like a pop-up quiz to gauge cloud engagement maturity, which provided the marketing and sales teams with valuable lead information. The work by Tacpoint was designed to be scalable, allowing the visual system to evolve seamlessly with the 8x8 brand.

8×8 X Series