Case Study: a $900M multinational OTC and household products provider improves promotional strategy with TABS Analytics

Multinational OTC and Household Products Providing Company - Customer Case Study

The customer, a multinational OTC and household products providing company, faced significant challenges in measuring trade promotion effectiveness across its many categories and was undergoing a complex SAP conversion. They engaged TABS Analytics to help optimize their trade promotions.

TABS Analytics implemented a pilot Trade Promotion Optimization program for four categories, delivering the initial analysis within just six weeks. Based on the insights provided by TABS Analytics, management made significant changes to their promotional strategies to compete more effectively. The successful pilot led to the program being expanded to another category and incorporated into a regular quarterly deliverable.