Case Study: a global personal care products manufacturing company achieves double-digit sales and share growth with TABS Analytics

Global Personal Care Products Manufacturing Company - Customer Case Study

TABS Analytics worked with a global personal care products manufacturing company that was the distant second-place player in the U.S. market. The client's challenge was its limited marketing and promotion funds, which were half of the budget of the category leader, making it difficult to compete effectively.

By implementing a fact-based selling and category management process, TABS Analytics helped the client identify and leverage key strengths in its brand portfolio. This strategy allowed the client to secure one category captaincy and two co-captaincies with retailers. As a result, the company achieved a double-digit increase in both sales and market share at key retailers within 18 months without increasing its existing budgets.