Case Study: Zupee scales app installs 5X and lowers CAC 25% with Taboola (aided by Adjust)

Zupee Scales App Install Campaigns by 5X on the Taboola Network Aided by Adjust

Zupee, a mobile skill-gaming company (Zupee Gold, Ludo Supreme, Ludo Ninja, Snakes and Ladders), needed to scale user acquisition while eliminating widespread fraud and hitting CAC, ARPU and ROI targets. Organic traffic was distorted by click flooding and spam from multiple ad networks, making it hard to identify true installs and optimize spend.

Zupee ran Taboola sponsored content and 15-second motion ads integrated with Adjust’s S2S postbacks, using Taboola SmartBid, geo/zip targeting and sub‑publisher optimization to define conversion goals and block fraudulent activity in real time. The campaign delivered 100,000+ post-install registrations, a 25% lower CAC than target, a 25% increase in user acquisition with Adjust attribution, and blocked ~30% fraudulent installs from paid affiliate sources.

Zupee

Nishant Jaiswal

Vice President Digital Marketing