Case Study: Zee Digital achieves up to 30% more story assignments and boosts traffic with Taboola Newsroom

Zee Digital Uses Taboola Newsroom to Inform Content Decisions and Assign Stories

Zee Digital is one of India’s largest digital news publishers, with 20 brands across 12 languages and over 125 million users. The editorial team needed a faster, data-driven way to spot trending topics among their readers and competitors and to decide which stories to assign and promote before rivals could capitalize.

Zee Digital integrated Taboola Newsroom into its workflow—using predictive data, alerts and training to inform editors in real time—so teams could act quickly on trends. As a result, 15–20% of daily story assignments now come from Newsroom insights (with up to 30% more stories influenced by the tool), one alerted story drove 4% of daily site traffic, and some topics saw nearly 10x growth in pageviews.

Zee Digital

Priyarag Verma

Digital Editor