Case Study: YourLifeChoices achieves 80% revenue growth and double CTR with Taboola

YourLifeChoices Doubles Revenue and Engagement with Suite of Taboola Products

YourLifeChoices is an Australian publisher helping people navigate retirement since 2000. Faced with a shifting ad landscape, the site needed new revenue beyond direct and traditional programmatic sources and wanted to stop readers from dropping off after finishing articles and comment threads.

They implemented Taboola Feed at the end of articles to surface sponsored and related content and used Taboola’s Mailbridge to monetize newsletters. As a result, overall revenue rose 80%, click‑through rates on feed content doubled, and more than 230,000 email subscribers are now monetized.

YourLifeChoices

Drew Patchell

Digital Operations Manager