Case Study: ynet achieves higher RPM and organic CTR with Taboola Feed & Newsroom

ynet Finds Fluid User Experience with Taboola Feed and Newsroom

ynet is Israel’s leading news and content site with a strong focus on innovation and a mission to deliver a great user experience while meeting engagement and revenue goals. They needed a monetization partner that could align with their vision and integrate technology that wouldn’t compromise UX.

ynet implemented Taboola Feed and Taboola Newsroom to serve personalized sponsored and organic content, give editors real‑time A/B testing and audience insights, and provide a flexible, brand‑adaptable experience. The rollout produced higher RPM across all sites, increased organic CTR, positive reader response, and ongoing expansion of Taboola Feed across additional ynet properties.

Ynet

Moshe Medi

Head of Technology, Innovation and Partnerships