Case Study: Ynet increases CTR by 46% with Taboola’s Homepage For You

Ynet - Customer Case Study

Ynet, one of Israel’s largest news and content websites, needed to increase organic recirculation and on-site engagement from direct traffic. As part of its long-term partnership with Taboola, Ynet used Taboola Feed and Taboola’s Homepage For You to better engage homepage visitors while balancing editorial curation with personalized recommendations.

Taboola implemented Homepage For You to deliver AI-powered, personalized content recommendations across key homepage placements, with editorial control built in. With Taboola, Ynet achieved a 46% CTR uplift on Taboola-powered homepage positions, a 6% overall increase in organic CTR, and a 2.4% decrease in bounce rate, with additional CTR gains in sections like Hottest Articles and News.

Ynet

Dror Amir

CPO