Case Study: Yellow Cake Media achieves 50% lower cost per lead with Taboola Enhanced CPC

Yellow Cake Media Increases Leads at 50% Lower Cost with Taboola Enhanced CPC

Yellow Cake Media is an Australian performance agency that helps brands scale through data-driven partnerships and technology. Tasked with generating high-quality leads for US clients across verticals (home & garden, health & wellness, personal finance), the agency needed to diversify its media mix beyond search and social to reach new, engaged audiences.

Yellow Cake partnered with Taboola, using native Image and Motion ads plus Taboola’s Enhanced CPC automated bidding to optimize bids and scale campaigns. The approach drove a 2X increase in viewable CTR, delivered over 130% ROAS in the home & garden sector, and produced leads at a 50% lower cost per lead.

Yellow Cake Media

Richard Hipsley

Co-Founder