Case Study: Yarn achieves 700% Return on Ad Spend with Taboola

Yarn Sees 700% Return on Ad Spend With Taboola Retargeting and Attentive Audiences Campaigns

Yarn is a community marketplace that helps First Nations artists and brands in Australia reach new customers by showcasing authentic Indigenous artwork. Facing a need to get more value from its media mix, Yarn wanted to close the performance gap between its existing content campaigns on Google, Facebook and programmatic channels and more contextually targeted ads.

Yarn partnered with Taboola to promote product pages via sponsored content, retargeting and Attentive Audience targeting, leveraging Taboola’s Data Marketplace, Smartbid and Taboola Pixel for optimization. Within 90 days Yarn saw 400% ROAS from sponsored content, 500% ROAS from retargeting and ultimately 700% ROAS with Attentive Audience campaigns, driving a 300% lift in ROAS over time and lowering CPA across its media mix.

Yarn

Pascal Vida

Director Marketing & Sales