Case Study: Xaxis achieves 77% increase in conversions with Taboola

Xaxis and Taboola join forces to achieve incredible results from a leading educational brand in Chile, increasing conversions by 77%

Xaxis, GroupM’s outcome media specialist, helps brands turn digital investment into measurable business outcomes using AI-driven, omnichannel programmatic solutions. For a leading university in Chile, Xaxis needed to boost performance metrics—driving more site traffic, sessions, unique users and ultimately increasing enrollments.

Xaxis ran Taboola-sponsored content across premium open-web publishers, leveraging Taboola Pixel, SmartBid automated bidding, retargeting and Taboola Trends to craft and optimize headlines and creative in real time, with hands-on account management support. The campaign delivered a 77% increase in conversions, 71,943 lifetime conversions and a 27% reduction in CPC.

Xaxis

Julie Zaretsky

Lead Software Engineer