Case Study: Wyborkierowcow.pl achieves 97% RPM increase and 67% higher organic CTR with Taboola

Wyborkierowcow.pl Achieves 97% Increase in RPM with Taboola Feed & Explore More

Wyborkierowcow.pl is an independent Polish automotive site founded by journalists that publishes news, expert opinions, and user reviews. Facing flat monetization and a need to boost engagement and organic traffic, the publisher sought a more effective alternative to its existing content widget.

They replaced the widget with Taboola Feed and added Taboola’s Explore More and Taboola News to deliver AI-powered, personalized recommendations and re-engage visitors from social apps and mobile lockscreens. As a result, RPM rose 97% and CTR for organic recirculation increased 67% in Q3 versus Q1–Q2 2024, significantly improving revenue and on-site engagement.

Wyborkierowcow