Case Study: World Vision achieves 100+ renewing donations per month and 40% lower CPA with Taboola

World Vision Receives Over 100 Donations a Month with Taboola

World Vision is a global humanitarian NGO focused on helping children and communities overcome poverty and injustice. In the Korean market, where digital media is concentrated in a few search channels, the organization needed more efficient ways to acquire monthly donors and lower cost-per-acquisition.

World Vision turned to Taboola’s discovery platform for performance campaigns, improving click-through rates and gaining broader scale beyond search. The campaign generated 100+ renewing donations per month and delivered up to a 40% lower CPA than other display channels, aided by Taboola’s creative and targeting support.

World Vision

Saeyong Oh

Digital Marketing Manager