Case Study: Torque Detail achieves 10% lower CPA (50% lower with retargeting) with Taboola

With Taboola, Torque Detail was able to lower their CPA (cost per acquisition) by 10% and by 50% with retargeting campaigns

Torque Detail simplifies DIY car detailing with products that let consumers achieve a glasslike shine quickly and affordably. Already advertising on search and social, the company sought to diversify traffic sources and partnered with Taboola to find a new channel and scale performance.

By adopting a content-driven, storytelling approach—using authentic vehicle images, narrative landing pages, and close collaboration with Taboola’s account team—Torque Detail lowered overall CPA by 10% and cut CPA by 50% on retargeting campaigns. The brand plans to continue using Taboola for higher-quality content and upcoming product launches.

Torque Detail

Francis Fanzilli

Co-Founder