Case Study: Renault Spain achieves 34% more high-quality leads and a 29% decrease in cost-per-lead with Taboola Sponsored Content

With Taboola Sponsored Content, OMD Spain Interests Over 333,000 People in Test Drive Offers For Renault Spain

Renault Spain, working with agency OMD Spain, needed to increase qualified traffic on premium sites and generate leads for test drives and commercial offers across multiple car models. The challenge was to drive high-quality, brand-safe leads at scale while optimizing investment by model and device.

OMD Spain implemented Taboola Sponsored Content with incremental always-on campaigns across desktop and mobile, optimizing spend by model. In six months the campaign delivered over 333,000 clicks and 140+ million pageviews, reduced cost per lead by 29%, and increased high-quality lead volume by 34%.

Renault