Case Study: Global appliance brand Beko achieves 75% higher vCTR and attracts new customers with Taboola

With Taboola Sponsored Content, Ingage Media Helps Their Client Beko Increase Clicks And Attract New Customers

Ingage Media, a digital marketing firm, worked with Beko—a global appliance brand under Arçelik A.Ş.—to drive potential customers and product awareness for Beko’s new Dem Tea Machine. Their challenge was to increase high‑quality traffic and attract first‑time visitors to the product page.

They used Taboola sponsored content to send users directly to the product page, leveraging Taboola Segments, third‑party data, geotargeting in Turkey, creative testing (non‑branded images) and the Taboola Pixel for measurement and optimization. The campaign achieved a 75% higher viewable click‑through rate (vCTR) and brought in 86% new users, increasing clicks, product discovery and new customer acquisition.

Beko