Case Study: Renault achieves a 40% average video view-through-rate with Taboola

With Taboola, Renault for AMI-Pacific Achieved an Average Video View-Through-Rate of 40%

Renault, a global automaker, launched the Triber in India to reach first-time buyers aged 25–45 and needed to quickly build awareness and visibility for this practical, spacious new model in a competitive market.

Working with Taboola, Renault ran a mobile-first video campaign across 15 premium Taboola network sites (including NDTV), using a 10‑second video that linked to a Triber mini-site and was continuously optimized. The first month delivered 3M impressions, 1M completed views and a 33% VTR with 13K clicks; the second month delivered 1.3M impressions, 550K completed views and a 40% VTR with 5K clicks—1.5M completed views and ~18K clicks in total—prompting plans for further campaigns.

Renault

Mohamed Eldjendoubi

Head of AMI Pacific Digital Marketing