Case Study: ŠKODA Denmark achieves 50% lower CPA with Taboola

With Taboola, PHD Denmark Helps Client ŠKODA Denmark Achieve 50% Lower CPA

ŠKODA Denmark, working with agency PHD Denmark, needed a cost-efficient way to drive visitors to vehicle pricing pages while keeping cost per acquisition (CPA) as low as possible.

They launched Taboola sponsored content, adopted Taboola’s device-level targeting recommendation, and implemented the Taboola Pixel for precise conversion tracking; the campaign produced a 50% lower CPA and delivered 20% of ŠKODA Denmark’s total campaign conversions.

ŠKODA Denmark

Frederik Meincke

Digital Director