Case Study: GMF achieves an 82% increase in lead volume with Taboola's Maximize Conversions

With Taboola Maximize Conversions, GMF Achieved an 82% Increase in Lead Volume Compared to 2023, Surpassing Goal by 134%

GMF, part of the Covéa group and a leading mutual insurer in France serving mainly public‑sector employees, needed to generate leads from brand‑new prospects while keeping acquisition costs as low as possible.

GMF launched Taboola Motion and Image Ads across the open web, used first‑party audience integrations (via LiveRamp and Eulerian) to target non‑clients, refreshed creatives regularly, and leveraged Taboola’s AI‑driven Maximize Conversions bidding to optimize performance. The campaign delivered an 82% increase in lead volume in 2024 versus 2023—surpassing the goal by 134%—while efficiently driving new prospects to dedicated landing pages.

GMF

Bastien Barraud

Digital Communication Manager